Spin Hunters is Back
After a couple of months searching for professional inspiration and sense of determination I finally decided to post. The truth is that there were so many things happening this summer, so finding time for updating the blog seemed as unattainable luxury. Besides, writing about hacking reputations is not very easy task, especially when your prime goal is to detect smear operations and to provide enough evidences to back your research up. I don’t wanna waste your time by repeating some online news or just bother you with some personal information like what I ate and where I spent my weekend. I find this completely tacky, irrelevant and definitely not very favorable to the quality of content I am aiming to.
You see, my day job is to investigate reputation crisis and usually this is much easier if you have the legal and the financial support of your clients. However when it comes to do-it-yourself kind of work, there are always bunch of problems. I remember when I first started writing for SH , I really wanted to concentrate on the upcoming US election and the numerous cases of Black PR. I literally spent enormous numbers of hours researching and contacting people via emails and the phone. I was desperately trying to show the defamation practices at their best and how frequent they really are. But as I mentioned earlier, the legal and the financial support of your clients is essential. So, I decided that my personal comfort is above all.
As the days go by, I now find myself in a position that no one wants to be or to participate. In the middle of two major industries, IT security and Public Relations, my job is to keep discussing the sick world of professional defamation and how much important it is to start taking care of your reputation health. Most of the the other blogs failed to do this, by ignoring fundamental aspects of reputation management like Black PR and Reputation Defense. Instead, they decide to play it safe and to talk about basic things like transparency and social responsibility. Here comes and the great paradox - if every company is adhering to the same professional standards, at the end of the day they will all be the same (honest, fair and green). The only way a corporation will deffer from its competitors is by trying to prove them wrong and by publicly exposing their weaknesses. Remember, this is not about spreading rumors or paying for a particular media exposure. It is about deliberately revealing your rival’s vulnerabilities. If you think that no one of the Fortune 500 will ever dare to do this, then you have being deluded. The professional defamation is still the best practice to deal with startups and everyone who has the guts to challenge company’s activities.
How exactly they do that? Well just keep following the site.