Reputation Security Think Tank
I don’t know about you but today I have started writing my New Year’s Resolution List. One of the things I am eager to do next year is to learn how to surf. It’s cool, risky and very challenging. What I like most about it is the sense of uncertainty and the way you need to survive with a minimum set of resources.
Surfin is like crisis management, don’t you think? [...]
Ask any reputation strategist and he will tell you that the most vulnerable asset of any corporation is its very own leader. Actually CEO’s reputation represent around 49%-65% of overall corporate reputation and thus it is inevitable part of numerous Black PR scenarios. The reason for this is because it requires much less efforts and time to defame a person, than to concentrate on the disparagement of an entire organization. [...]
