published: April 7th, 2008
One of the most common and useful tools in any crisis management strategy is the creation of a dark website. This practice is pretty common and it is one of the must- have policies in consumer sectors such as larger airlines, food/beverage companies, pharmaceuticals, financial enterprises and so on.
By definition, a dark website is a pre-made, non-visible website, that can be activated online when a particular crisis occurs. [...]