Reputation Security Think Tank
I don’t know about you but today I have started writing my New Year’s Resolution List. One of the things I am eager to do next year is to learn how to surf. It’s cool, risky and very challenging. What I like most about it is the sense of uncertainty and the way you need to survive with a minimum set of resources.
Surfin is like crisis management, don’t you think? [...]
Usually when we talk about Black PR (BPR) we refer to the ability to destroy our enemy’s identity and reputation. There are many approaches BPR practitioners can employ, but the basic aim in most cases remains one: to smash the basic relationship between the organization and its stakeholders. Of course the rules of the game change when we start thinking in terms of technology and more specifically the Web. Is there BRP on the Web? How does it differ from traditional black PR practices? [...]
