Reputation Security Think Tank
I just stumbled across an old video on YouTube and I think it is worth sharing. The video is about the origin of the Public Relations industry in the US and why the modern democratic societies need to be manipulated.
As it turns out, the free public mind is one of the greatest threats to many corporations and political regimes as it could easily destroy their long-term goals, ideologies and operations. [...]
I have a quite unique job and to the best of my knowledge only around 50 people worldwide are actually doing this for a living. Pretty cool, ah?! I am a professional spin hunter and I try to protect our corporate clients in terms of deliberate reputation and image attacks. The irony here is that although the cases of negative reputation campaigns are growing faster, the PR industry in general demonstrate a lack of knowledge about these matters and the way modern communication strategies operate. [...]
Here is the BBC movie for the beginning of propaganda in America. Although is pretty old and probably most of you have already seen it, this story had a significant impact on me as a child and been a reason for my further professional choice.
It’s about the life of Edward Bernays (a.k.a The father of Spin) and the unique and original methods he developed during his career. [...]
