Spin Hunters

I don’t know about you but today I have started writing my New Year’s Resolution List. One of the things I am eager to do next year is to learn how to surf. It’s cool, risky and very challenging. What I like most about it is the sense of uncertainty and the way you need to survive with a minimum set of resources.

Surfin is like crisis management, don’t you think? [...]

I just stumbled across an old video on YouTube and I think it is worth sharing. The video is about the origin of the Public Relations industry in the US and why the modern democratic societies need to be manipulated.

As it turns out, the free public mind is one of the greatest threats to many corporations and political regimes as it could easily destroy their long-term goals, ideologies and operations. [...]

In the mood of the upcoming Christmas feasts, here are our tips of how to stay corporate fit during the season. As you know, during this time of the year most companies are quite busy with the execution of various sales campaigns or are rushing to close important deals right before New Year’s Eve. Christmas also means lots of parties, reunions and gatherings. [...]

One of the biggest UK financial groups, HBOS, got the media attention last week by claiming that its structures had been targeted by a precise Black PR campaign. The news broke out with the allegations that the low record share prices of the group are being triggered by false speculations, disclosing that the bank was about to collapse and had sought an emergency funding by the Bank of England. [...]

Usually when we talk about Black PR (BPR) we refer to the ability to destroy our enemy’s identity and reputation. There are many approaches BPR practitioners can employ, but the basic aim in most cases remains one: to smash the basic relationship between the organization and its stakeholders. Of course the rules of the game change when we start thinking in terms of technology and more specifically the Web. Is there BRP on the Web? How does it differ from traditional black PR practices? [...]

Detecting malicious identity attacks is one of the hardest tasks that many organizations face today. The reason why this is so, is because most of the BPR attacks are products of extremely sophisticated campaigns (yes, some people actually do this) and rely on the availability of special professional skills such as ethical information gathering, slander proficiency and business intelligence. [...]

Here is the BBC movie for the beginning of propaganda in America. Although is pretty old and probably most of you have already seen it, this story had a significant impact on me as a child and been a reason for my further professional choice.

It’s about the life of Edward Bernays (a.k.a The father of Spin) and the unique and original methods he developed during his career. [...]