Reputation Security Think Tank
The beauty award this year goes to the International Federation of Organic Agriculture Movements (IFOAM), followed by the European Bank of Reconstruction and Development and Unicef. The lowest reputation scores, however, were received by International Olympic Committee and NATO. Not surprising at all ! [...]
I don’t know about you but today I have started writing my New Year’s Resolution List. One of the things I am eager to do next year is to learn how to surf. It’s cool, risky and very challenging. What I like most about it is the sense of uncertainty and the way you need to survive with a minimum set of resources.
Surfin is like crisis management, don’t you think? [...]
It is official! Hillary Clinton is finally appointed as the new Secretary of State. Congrats!!!! Let me tell you, this lady is everything, but a loser and will do everything just to get to the power of the state. It seems like she is absolutely capable of taking every political position you can think about of – a first lady, a senator, a president wanna-be, a vice president and if all this fail why not a head of international affairs. [...]
In the mood of the upcoming Christmas feasts, here are our tips of how to stay corporate fit during the season. As you know, during this time of the year most companies are quite busy with the execution of various sales campaigns or are rushing to close important deals right before New Year’s Eve. Christmas also means lots of parties, reunions and gatherings. [...]
There is a new documentary coming up this weekend on MTV about Britney Spears. It is called Britney: For the Record and it aims to rebuild her reputation after months of a total meltdown. It is expected to be a heart-breaking story about her emotional collapse and the way she completely lost her way to the top. Funny enough, MTV was blamed a year ago that it deliberately helped destroying her image by letting her on stage of the MTV Music Awards 2007. [...]
There is a new reputation term I stumbled across yesterday (via Authenticorganizations blog) so I thought it is worth discussing it. It is called collateral reputation damage and the idea behind it is that some companies could be incidentally defamed, just by having random similarities with another, less respectable organizations or individuals. According to the author:
How does it work? [...]
Ask any reputation strategist and he will tell you that the most vulnerable asset of any corporation is its very own leader. Actually CEO’s reputation represent around 49%-65% of overall corporate reputation and thus it is inevitable part of numerous Black PR scenarios. The reason for this is because it requires much less efforts and time to defame a person, than to concentrate on the disparagement of an entire organization. [...]
In the this post I am planning to discuss some of the steps you must follow when you find your company in the middle of a reputation crisis. Keep in mind that these rules are just valid for very big corporations and if you have to deal with personal matters you need to adhere to slightly different plan of action. I am going to write about this topic at the beginning of next week so keep following the site. [...]
One of the most common and useful tools in any crisis management strategy is the creation of a dark website. This practice is pretty common and it is one of the must- have policies in consumer sectors such as larger airlines, food/beverage companies, pharmaceuticals, financial enterprises and so on.
By definition, a dark website is a pre-made, non-visible website, that can be activated online when a particular crisis occurs. [...]
Usually when we talk about Black PR (BPR) we refer to the ability to destroy our enemy’s identity and reputation. There are many approaches BPR practitioners can employ, but the basic aim in most cases remains one: to smash the basic relationship between the organization and its stakeholders. Of course the rules of the game change when we start thinking in terms of technology and more specifically the Web. Is there BRP on the Web? How does it differ from traditional black PR practices? [...]
