Smear of the Year

The high volume of recent smear campaigns has led to the need of a special acknowledgment.

Spin Hunters is eager to rate the most popular cases of reputation attacks in the last year. Whether this will be the hysterical speculations over the upcoming election or the intensive rumors about the crush of a big financial institution, it is up to you decide. [...]

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Why the Reputation Security Industry will withstand the Credit Crunch

In today’s volatile market the biggest threat that a corporation could face is losing its permanent contracts. The slowing economy is putting extra pressure on the sales departments, seeking millions of ways to uphold a basic financial stability. They have to stretch their creativity and skill sets to maximum degrees in order to keep the corporate liabilities and active workload forces.

Getting a new client is a tough job, especially when the whole market is at a complete standstill. [...]

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A New Cold War?

Associate Press published an interesting article the other week, implying that the Chinese government has been involved in snooping the networks of the American Commerce Department. Here is an excerpt from the story:

According to later publications, the allegation was officially denied by the Chinese authorities and was stated that this is not the way they deal with their business or political rivals. [...]

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Dark Websites hide many Security Threats

One of the most common and useful tools in any crisis management strategy is the creation of a dark website. This practice is pretty common and it is one of the must- have policies in consumer sectors such as larger airlines, food/beverage companies, pharmaceuticals, financial enterprises and so on.

By definition, a dark website is a pre-made, non-visible website, that can be activated online when a particular crisis occurs. [...]

» more | » comments | » comments rss | posted by Ivana Kalay

Black PR 2.0

Usually when we talk about Black PR (BPR) we refer to the ability to destroy our enemy’s identity and reputation. There are many approaches BPR practitioners can employ, but the basic aim in most cases remains one: to smash the basic relationship between the organization and its stakeholders. Of course the rules of the game change when we start thinking in terms of technology and more specifically the Web. Is there BRP on the Web? How does it differ from traditional black PR practices? [...]

» more | » comments | » comments rss | posted by Ivana Kalay