Reputation Security Think Tank
It is official! Hillary Clinton is finally appointed as the new Secretary of State. Congrats!!!! Let me tell you, this lady is everything, but a loser and will do everything just to get to the power of the state. It seems like she is absolutely capable of taking every political position you can think about of – a first lady, a senator, a president wanna-be, a vice president and if all this fail why not a head of international affairs. [...]
Ask any reputation strategist and he will tell you that the most vulnerable asset of any corporation is its very own leader. Actually CEO’s reputation represent around 49%-65% of overall corporate reputation and thus it is inevitable part of numerous Black PR scenarios. The reason for this is because it requires much less efforts and time to defame a person, than to concentrate on the disparagement of an entire organization. [...]
I have a quite unique job and to the best of my knowledge only around 50 people worldwide are actually doing this for a living. Pretty cool, ah?! I am a professional spin hunter and I try to protect our corporate clients in terms of deliberate reputation and image attacks. The irony here is that although the cases of negative reputation campaigns are growing faster, the PR industry in general demonstrate a lack of knowledge about these matters and the way modern communication strategies operate. [...]
