Spin Hunters

There is a new reputation term I stumbled across yesterday (via Authenticorganizations blog) so I thought it is worth discussing it. It is called collateral reputation damage and the idea behind it is that some companies could be incidentally defamed, just by having random similarities with another, less respectable organizations or individuals. According to the author:

How does it work? [...]

The high volume of recent smear campaigns has led to the need of a special acknowledgment.

Spin Hunters is eager to rate the most popular cases of reputation attacks in the last year. Whether this will be the hysterical speculations over the upcoming election or the intensive rumors about the crush of a big financial institution, it is up to you decide. [...]

In today’s volatile market the biggest threat that a corporation could face is losing its permanent contracts. The slowing economy is putting extra pressure on the sales departments, seeking millions of ways to uphold a basic financial stability. They have to stretch their creativity and skill sets to maximum degrees in order to keep the corporate liabilities and active workload forces.

Getting a new client is a tough job, especially when the whole market is at a complete standstill. [...]

One of the biggest UK financial groups, HBOS, got the media attention last week by claiming that its structures had been targeted by a precise Black PR campaign. The news broke out with the allegations that the low record share prices of the group are being triggered by false speculations, disclosing that the bank was about to collapse and had sought an emergency funding by the Bank of England. [...]